Should college athletes be paid Research Paper Example | Topics and Well Written Essays - 1000 words

Should college athletes be paid - Research Paper Example These athletics provides an opportunity for post secondary education that could provide the beneficiaries a successful transition into professionalism. However, college athletics also comes with challenges, both personal and academic as documented by Block. Even so, there has been a concern for the well-being of college athletes from as early as 1905 as cited by Kissinger and Miller (2). There are arguments for and against paying college athletes which need to be well understood before making a decision on which argument to follow. There is a body of debaters who argue that college athletes should not be paid. This argument is based on the fact that paying such students would result in unfairness to the rest of the students. According to Hartnett, a college athlete gets a scholarship amounting to $25,000 per year for a full Division 1. This amounts to $100,000 in four years. Though the National Collegiate Athletic Association, NCAA argues that such scholarships only cover tuition, fees, textbooks and boarding, this has been noted to give college athletes greater advantage over the other students. They receive greater aid than average students. Secondly, college athletes are already being paid through scholarships and should not be paid any further than that. To put this into context, Block compares this scholarship to unpaid internship. This opinion columnist argues that students in unpaid internships get no pay but still undertake such internships for the soft skills. On the contrary, college athletes get financial reward in form of scholarship. This is a form of payment for college athletes and therefore, colleges should not spend any finances paying them. Finally, paying college athletes would widen the disparity between smaller and larger universities or colleges. This would be exhibited through their athletics teams. In support of this argument, Block argues that larger universities which earn more revenue would have the ability of buying

The Early Days of the Mormons Essay Example for Free

The Early Days of the Mormons Essay In the early days of the Mormon Church, founded by Joseph Smith between 1820 and 1830, periods of strife and tension would follow the early members of the church around the entire United States. Beginning in the East, Joseph Smith would find it difficult to find a safe haven for the organization and headquartering of the Church of Christ. Beginning in Fayette, New York in 1830, Smiths mission was to continue the original Church of Jesus Christ that was no longer on Earth. In 1823, Smith would claim that an angel directed him to a buried book written on golden plates containing the religious history of an ancient people. The Book of Mormon would be the religious texts published as the interpretation of those plates and would be the guiding principles of the Mormon faith. His beliefs that God and Jesus were both once men on Earth before becoming enthroned in the heavens would later become the basis for much of the insults against the Mormons throughout the early years of the church (Abanes, 2002). In the churchs early days of 1830, the Church of Christ would begin to grow and expand through missionaries sent westward to preach the gospel to the settlers. In Ohio, the church would prosper through the work of the missionaries there. As the church expanded into Jackson County, Missouri, settlers in the area became alarmed at the rapid influx of Mormons into the area. This led up to vicious attacks on the Mormons, and the expulsion of the Mormons from Missouri. Following he attacks and the expulsion of the Mormons from Missouri, Joseph Smith would lead the church members to found a new settlement in Nauvoo, Illinois. Tensions would eventually boil over and Joseph Smith along with his brother Hyrum would be killed by a mob near Carthage, Illinois in 1844 (Baugh, 2000). Brigham Young would emerge as the leader of the later known Latter Day Saints and he would go on to lead these pioneers to the Utah Territory. A provincial government under Young would be established in the Utah Territory. The 1800s in America were a time of rapid westward expansion across North America. Accompanied with this expansion, the American government would be undergoing intense battles between political parties. The lands encompassing the Utah Territory would fall under U.S. control following the Treaty of Guadalupe Hidalgo. The territory settled by Young and the Mormon pioneers would come under control of the U.S. by petition for entry into the Union by Young and his charges. Salt Lake City would become the center of the new State of Utah upon its acceptance into the United States. The Mormons were some of the very first pioneers to travel westward and ultimately founded many of the camps, settlements, and cities along the trails moving west from the Mississippi River. Aside from Salt Lake City, the Mormons founded more than 350 communities, from Idaho to Mexico and west to California. These provinces made travel west extremely convenient for pioneers to come. Mormons were also able to form strong bonds with Native Americans. Their efforts proved monumental to the (short-lived) friendship between Whites and Indians (Abanes, 2002). The Mormons were the dominant group in the Great Salt Lake basin. Discoveries of silver, gold, and other valuable resources would lead to many non-Mormons migrating to the area in order to exploit these resources. Due to the nature of the Mormons religious beliefs, the outright dominance of the group in the area would ultimately slow the admission of the group into the Union as the State of Utah for 46 years. Acceptance of the Mormons way of life as a certainty by the federal government would also lend credibility to that way of life, allowing the Mormons to continue to thrive in their new home and expand to other parts of the country. Throughout the turbulent times of the mid to late 1800s, the Mormons underwent many hardships and persecutions by other settlers of the times that were fearful of their belief systems and lifestyles. Under the government of the day, the Mormons contributions would be extremely helpful in the settlement of the Western United States. To this day, the large Mormon population of Utah and the Southwest United States has continued to make numerous contributions to American society and serve under many different administrations of the government. References Abanes, R., One Nation Under Gods: A History of the Mormon Church (Salt Lake City: Four Walls Eight Windows, 2002), 127. Baugh, A. L., A Call to Arms: The 1838 Mormon Defense of Northern Missouri, (BYU Studies, 2000), 82-83. Howe, D.W., _What Hath God Wrought: The Transformation of America 1815-1848,_ (2007) pp 705-6

Mussolini And Fascism Essay -- essays research papers

Fascism is the philosophy that exercises a dictatorship through the use of violence. There are two main areas fascism deals with. An elitist approach that makes the peoples' will on a select group with a supreme leader who governs all. The other approach is the populist approach in which the government wishes to have all its people act out against the government's oppressors. (Baradat) Fascism came from the word fasces, a bundle of sticks that were bound to an ax, which was supposed to represent "civic unity and the authority of the Roman officials to punish wrongdoers," (www.funkandwagnall.com) There were three main philosophers who helped to shape the fascist theory, George Sorel, Friedrich Nietzesche, and George Hegal. Sorel had the notion that societies became "decadent and disorganized" naturally. This leading to the use of violence to prevent a decay of nation of this kind. Nietzsche had the theory that two moral codes made up the community. Then there was the ruling class, who created the great empires of the past. Then there was the oppressed class that contributed to the community by bringing in religious ideas and views. This class was also known as the slave morality. Nietzsche also came up with the idea of the perfect man, "overman," who symbolized man at his peak in creativity and his highest intellectual range. The last influential philosopher was George Hegal and agreed with Sorel that war was a necessary thing that brought about unity to the state, while peace only gave way to a weak society. Fascist thinking lives on the idea that the group is working for the benefit of the community. It wishes to organize the government in an attempt to gain power in the state. All the people of the state work for the state's gain and nothing more. The state also in turn should be there for the people if the need arises for things such as food, money, and shelter. (Baradat) Fascism emphasizes nationalism. (www.funkwagnalls.com) "For Fascism, the growth of the empire is an essential manifestation of vitality." It is a governing system best suited for communities who are rising after many years of foreign servitude. (www.fordham.edu) Military conquest was seen as a way to solve the nation's economic problems. The Fascist male was thought to be a Darwinian and not humanitarian. He should ... ...entually returned to his earlier ideas of socialism and collectivization. However, he also executed some of his former Fascist followers who had turned on him, this included his son-in-law, Galeazzo Ciano. Upon trying to escape to Switzerland with his mistress Clara, Mussolini was captured by Italian partisans and executed. Baradat, Leon. Politcal Ideologies. New Jersey: Prentice-Hall, Inc., 1994. Funk and Wagnalls Multimedia Encyclopedia: Fascism. http://funkandwagnalls.com/encycopedia/getpage.asp?book=FWENCO†¦/008000150.as Modern History Sourcebook: Benito Mussolini: What is Fascism, 1932. http://www.fordham.edu/halsll/mod/mussolini-fascism.html World War II Commemoration: Benito Mussolini. http://gi.grolier/wwii_mussolini.html

Goffman Essay -- Book Review, Social Exchange

Goffman â€Å"All the world's a stage, and all the men and women merely players: They have their exits and their entrances; and one man in his time plays many parts†¦Ã¢â‚¬ Student of sociology, believe Erving Goffman could easily claimed to have made that statement just as Shakespeare is given due. The Presentation of Self in Everyday Life details dramaturgy or as Goffman himself relates, â€Å"The Perspective employed in this report is that of the theatrical performance†¦Ã¢â‚¬  (Preface, p. xi). Using theater metaphors Goffman wanted to analyze frame by frame the organization of the social experience. He created a framework, a common sociological language, to conceptualize social interactions and thus authored influential work producing deeper intellectual inquiry, academic discussion, and social science development. Through critical review, Goffman’s book reveal its core concept plus consider how his influential paradigm, the dramaturgical perspective maybe placed i n the terms of sociological discussions within the discipline. The book surveys a host of social exchanges whereby the author demonstrates that we in our everyday lives participate in performances of ourselves in ways similar to actors depicting characters. Essentially to Dr. Goffman, it is acting -the presentation of oneself - whether recognized as such by individuals involved or not He begins quoting George Santayana in an exploration of mask. In chapter one, entitled â€Å"Performances,† the theatrical lens starts the analysis. He relays sociologist, Robert Ezra Park’s concept, â€Å"We come into the world as individuals, achieve character, and become persons† (p.20). These examples and all other pertinent information supporting his thesis are registered through theater. Previewing t... ...sic way has been the way of the intellectual craftsman.† This describes Goffman as a serious sociologist. He uses the dimensions of stagecraft to develop intellectual craftsmanship that his academic colleague calls upon. The dramaturgical perspective of Erving Goffman, Ph.D., has been examined in this report through a survey of his book’s assertions. The lineage of sociology prior to his publishing his social science conceptual study was detailed and connected to his stated views of micro-sociology. The sociological discussion within the discipline based upon his book concluded this critical review. This entire survey has caused me to appreciate Goffman’s work as a student of sociology because he has shown me intellectual tools to make abstractions concrete so that I may operate with on a cognitive level to comprehend group dynamics in a scientific way.

Experiment: Analysing molar mass of Aspirin Essay

Introduction In 1899 the Bayer Company of Germany introduced the ethanoate ester of salicylic acid naming it, ‘Aspirin’. Aspirin is an acid, it can be titrated with a base such as sodium hydroxide to the equivalence point. The following chemical equation describe the acid-base reaction that will be observed in this experiment. H-Aspirin + NaOH ——> Na-Aspirin + H2O (acid) (base) (salt) The above chemical equation is balanced as written. An indicator will be used to provide a way to visually determine the endpoint of the titration. Phenolphthalein changes from colourless to a faint pink while bromothymol blue changes from yellow to a faint blue at a pH of around 8. Aim To calculate the molar mass of Aspirin Hypothesis The chemical formula of Aspirin is C9H8O4. It can also be written as C6H5(OCOCH3)COOH. In this experiment, Aspirin, which is an acid, will react with sodium hydroxide, NaOH in an acid-base reaction to produce salt and water. This analysis makes use the fact that aspirin is a monoprotic acid and therefore reacts with NaOH according to the equation: Conclusion The experimental molar mass of Aspirin, C6H5(OCOCH3)COOH is close to the theoretical value. The difference between the experimental value and the accepted value is not really big. However, there are difference between the experimental molar mass of aspirin when using phenolphthalein and bromothymol blue as indicator. The obtained molar mass of aspirin when using phenolphthalein indicator is smaller than using bromothymol blue as indicator. The difference with the theoretical value is also less. Due to this difference, the percentage error when using phenolphthalein is smaller than bromothymol blue. Therefore, phenolphthalein is a better indicator in this acid-base titration reaction. This is because the final pH or the endpoint of titration lies in between pH range of phenolphthalein that is 8.2-10.0 and not in bromothymol blue which is 6.0-7.6 . This is the reason why phenolphthalein indicator is able to produce more accurate result than bromothymol blue. Evaluation There are some weaknesses that were detected throughout the experiment. Firstly, the volume of indicator are not fix in this experiment. Using drops is not really suitable as it may distort the volume of indicator in this experiment. The difference may not really big but it still can affect the final result. Secondly, the mixture of aspirin, C6H5(OCOCH3)COOH and sodium hydroxide, NaOH is not stirred during the titration. This may produce uneven and not uniform result as the NaOH is not totally mix with the aspirin. The neutralization process may only occur on the surface of the aspirin solution. Having said that, this experiment is successfully analyzing the molar mass of aspirin. The experimental value is close to the theoretical value. Further improvement In order to improve the results of the future experiments, several ways can be implemented. Firstly, the volume of indicator use should be fixed instead of using drops. By using this way, the level of uncertainty of the final results can be reduced. Besides that, the mixture of aspirin solution and NaOH need to be stirred throughout the titration process. More uniform results can be obtained by implementing this method.

United States prior to WWI essays

United States prior to WWI essays The United States in the beginning stages of the 20th century was very different compared to what it is today. Times were pretty rough around here due to recovery from the civil war. At this time living conditions were very different, along with way of life and the current technological state. Even though times were rough during the years following the Civil War, they were looking better. The years 1900-1916 were known as the progressive era. The U.S. wanted to better the country with reform in politics, technology, and morals. Times were looking up to the U.S. until troubles started to arise in Europe, thus causing WWI. The Untied States consisted of 48 different states on the continent of North America (http://kclibrary.nhmccd.edu/decade00.html). The area of the United States took up almost twenty degrees of middle latitude in width and crossed the North America from the Pacific Ocean to the Atlantic Ocean (Encyclopedia Britannica, 11th ed., S.v. United States). Between the decade 1900 and 1910 the U.S. population jumped from 76,000,000 to 91,972,266, which is a growth of about 21%. When it comes to geography the U.S. hit about every option you could have. They had plains, mountains, lakes, and dessert. If talking about climate it all depends on what region you live in. In the south winters are mild and summers were usually scorchers. In the north winters are frigid and summers are usually hot. When talking about major cities you would be surprised to know that the cities of the early 20th century are pretty much the same as they are now. In the north east region you have Chicago and New York. The south east region there is Washington D.C. and Miami, and on the west coast there would be San Francisco. The major population during these times was centered on the east coast because the west coast had not yet become popular. Soon enough it would though with the rising boom of the westward expansi...

Ripe vs. Rife

Ripe vs. Rife Ripe vs. Rife Ripe vs. Rife By Maeve Maddox Researching banking in the Roman Empire, I read the following in a scholarly discussion of Roman tax collecting: The process was ripe with corruption and scheming. The context calls for the word rife, not ripe. The process was not â€Å"ripe with corruption,† but â€Å"rife with corruption,† that is, the process was riddled with corruption. In simplest terms, ripe conveys readiness, whereas rife conveys abundance. Ripe is related to reap. When something is ripe, it is ready to be harvested or eaten. Ripe may be used literally or figuratively: You can tell if a peach is ripe or not by a gentle, yet firm squeeze with your fingers. When the time is ripe, I myself will deal out justice in strict fairness. Rife means abundant, prevalent, or widespread. When something is rife, there’s a lot of it: In the tiny community of Peyton Place, immorality was rife. Jones made his money when manufacturing opportunities were rife. Ripe is often followed by a prepositional phrase beginning with for: The field is ripe for harvest. The World’s largest Net Lease Is Ripe for A Takeover Why Commercial Real Estate Is Ripe For Disruption in 2015 Rife is often followed by a phrase that begins with the preposition with: Judicial Races Now Rife With Politics Nursing Profession Rife with Occupational Hazards Congress Rife With Gridlock and Partisanship Rife is frequently used in a negative context, but it can also be used to denote the abundance of something positive, like opportunities. Here are some examples of the misuse of ripe and rife on the Web, with corrections: Incorrect: Men’s health industry ripe with content marketing opportunities Correct : Men’s health industry rife with content marketing opportunities Correct : Men’s health industry ripe for content marketing opportunities Incorrect: Myanmar is ripe with Economic Opportunities Correct : Myanmar is rife with Economic Opportunities Correct : Myanmar is ripe for Economic Opportunities Incorrect: The commission uncovered an industry ripe with corruption and unjustifiable rates. Correct : The commission uncovered an industry rife with corruption and unjustifiable rates. Incorrect: The industry is ripe with challenges, but it is also ripe with opportunity. Correct : The industry is rife with challenges, but it is also ripe for opportunity. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:Awoken or Awakened?Adverbs and Hyphens

HistoricalACT Percentiles for 2018, 2017, 2016, 2015, 2014, 2013, 2012, and 2011

HistoricalACT Percentiles for 2018, 2017, 2016, 2015, 2014, 2013, 2012, and 20 SAT / ACT Prep Online Guides and Tips For those currently taking the ACT or who took it in 20-2018, you might wonder:how does your percentile compare with students who got the same score in other years?In this guide, I'll explain what percentiles are, how they work for the ACT, and why they matter. I'll also give you ACT percentile charts for 20-2018 so you can see how your scores stack up against historical ones. What Is an ACTPercentile Score? Before diving in, let's define what an ACT percentile is. First off, a percentile is not the same as a percentage score you get on a test in school (i.e., when you receive 85% on your biology test, you answered 85% of questions correctly). Rather, an ACT percentile score lets you know how you did in comparison with other test takers. This in turn makes your score easier to understand since the ACT uses a pretty ambiguous scale of 1-36. For instance, a 25th percentile score means you scored higher than 25% of ACT test takers, while a 98th percentile score means you scored higher than 98% of test takers. In short, the higher your percentile is, the better you did compared with others who took the ACT. For instance, on an easy in-class test (on which most students scored 90% or above), you could get a high test score like 91% and get a relatively low percentile like 10%. However, if the test were very hard for your class(e.g., only a few students scored above 20%),you could get a low test score like 28% and a relatively high percentile score like 95%. Percentile shifts tend not to be as extreme as this example since the ACT is equated,but I’ll discuss this more in-depth later on. Nonetheless,ACT percentiles are helpful for understanding your scaled scores,aspercentiles allow youto determine where you fall in comparison with other test takers. Do ACT Percentiles Change Over Time? Generally, for a specific scaled ACT score, the percentile of that score stays the same from year to year.That said, there can be some very slight changes (typically 3% at most from year to year). If you’re unsure how scaled ACT scores are determined,learn how to calculate your score. The reason there are only minimal percentile changes for a specific scaled score from year to year is that the ACT is equated to ensure the same curve on every test date. As anexample of the slight variation in percentile for a specific score, a score of 31 was the 96th percentile in 2014 but the 97th percentile in 2013. What does it mean for percentiles for each scaled score to stay about the same from year to year? As I mentioned earlier, ACT, Inc., tries to keep the score distributions the same so that onescaled score indicates the same level of ability across different test dates. For example, ascore of 32 means you scored better than around 97-98% of test takers in 2013 and 2016 (and any other year). Ultimately, thismeans that no one test date (or test year) is advantaged over another. All test dates are equated to ensure similar (if not identical) score distribution. Why Care About ACT Percentiles- EspeciallyPercentiles From Other Years? Your ACT percentile is important because it lets colleges compare your ACT score with those of other applicants (and, more generally, students across the country).Why is this important? If colleges looked at just your scaled score without any other information, they wouldn't have a clear sense of what makes a good ACT score and what makes a bad one. For example, if you got a 33 composite score and colleges didn't know your percentile, admissions officers might judge the ACT as a school test and think you got 33 out of 36- about 92% or an A-, which is good but not great. However, with ACT percentiles, colleges can know that a 33 is actually a 99th percentile score, meaning you scored better than 99% of test takers! Essentially, percentiles allow colleges to get a sense of how test takers perform on the ACT and allow them to compare you with students in the rest of the country. You should care about ACT percentiles from other years because you are applying to college with students who might have taken the ACT in other years, too.For example, although you might have taken the ACT in 2016 as a high school junior, some of your classmates applying to the same colleges as youmight have taken it later in 2017 as seniors. Say you and your classmate both scored 33, but you took the ACT in 2015 and he took it in 2016. Your score places you in the 99th percentile but puts him in the 98th percentile. This makes your 33 just slightly more impressive than his. ComparingACT percentiles for specific scaled scores across years is useful to know how you stack up against students who took the ACT a different year but are applying to the same colleges and at the same time as you. While percentile scores are important, theACT score rangefor your target college is the more important consideration. The ACT score range for colleges is the range in which the middle 50% of admitted students’ ACT scores fall.For instance, Yale’s ACT score range is 32-35- meaning 25% of admitted students scored at or below 32, and 75% scored at or below 35. Universities rely primarily on score ranges when making admissions decisions. For this reason, you’ll want your score to be at or above the 75th percentile (for example, 35 for Yale) to give yourself the best chance of being admitted. To find ACT score ranges for your schools, search â€Å"[School Name] ACT scores PrepScholar.†For a more detailed explanation, with tips on how to calculate your target score, readour guide to what a good ACT score is. The main reasons colleges care about their particular score ranges over national ACT percentiles are as follows: A college’s ACT score range is often a consideration in college ranking lists. As a result, colleges want to admit students with higher ACT scores so that they will be ranked higher. Colleges publish their score ranges each year. Thus,the higher the score range, the more impressive it seems to the public. While ACT score percentiles are an important part of the college admissions process, your final ACT composite score is the number that is most significant. OK, maybe not this historical. Historical ACT Percentiles for 20-2018 Below, I’ve listed the ACT score percentiles for each composite scaled score from 20-2018. I used data provided by ACT, Inc.,to assemble this and the charts below (for the percentiles for individual sections). Remember, apercentile is the percentage of test takers who scored at or below a certain scaled ACT score. ACT Score 2018 2017 2016 2015 2014 2013 2012 20 36 100 99 99 99 99 99 99 99 35 99 99 99 99 99 99 99 99 34 99 99 99 99 99 99 99 99 33 98 98 98 99 99 99 99 99 32 97 97 97 97 98 98 98 98 31 95 95 96 96 96 97 97 97 30 93 93 94 94 95 95 95 95 29 91 91 92 92 92 93 93 93 28 89 88 89 89 90 91 90 91 27 86 85 86 86 87 87 87 87 26 82 82 83 82 83 84 83 83 25 78 78 79 78 79 79 79 79 24 74 73 74 73 74 75 74 74 23 69 68 69 68 68 69 68 68 22 63 63 64 62 62 63 62 62 21 58 57 58 56 56 56 55 55 20 51 51 51 50 50 50 48 48 19 45 44 45 43 43 43 41 41 18 39 38 39 37 36 36 34 34 17 32 31 32 30 30 30 28 28 16 26 25 26 24 24 24 21 22 15 20 19 19 18 18 18 16 16 14 14 13 14 12 12 12 13 8 7 8 7 7 8 6 7 12 4 3 4 3 4 4 3 3 1 1 2 1 1 1 1 1 10 1 1 1 1 1 1 1 1 9 1 1 1 1 1 1 1 1 8 1 1 1 1 1 1 1 1 7 1 1 1 1 1 1 1 1 6 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 3 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 ACT English Historical Percentiles 20-2018 Below, I’ve listed the ACT score percentiles for each English scaled score from 20 to 2018. ACT English Score 2018 2017 2016 2015 2014 2013 2012 20 36 100 99 99 99 99 99 99 99 35 99 99 99 99 99 99 99 99 34 97 97 98 98 98 99 99 98 33 95 95 96 96 97 97 97 97 32 93 93 94 95 95 95 96 96 31 92 92 93 93 93 94 94 94 30 91 91 91 91 92 92 92 92 29 88 88 89 89 90 90 90 90 28 87 86 88 87 87 88 88 88 27 85 84 85 84 85 86 86 85 26 82 81 82 82 82 83 82 82 25 79 79 79 78 79 79 78 78 24 75 74 75 73 74 75 74 73 23 70 69 70 69 69 70 68 67 22 64 64 65 63 64 64 63 63 21 59 58 59 58 58 59 57 56 20 53 53 53 52 52 52 50 49 19 47 47 47 46 45 45 43 43 18 43 43 43 41 40 40 38 38 17 39 39 39 36 36 36 33 34 16 35 34 35 32 32 32 29 29 15 29 29 29 27 27 26 24 24 14 23 22 23 21 21 21 18 18 13 18 17 17 16 6 16 14 14 12 14 13 14 3 13 13 12 10 10 10 10 10 9 9 10 6 6 7 7 7 7 6 6 9 3 3 4 4 4 4 4 4 8 2 2 2 2 2 2 2 2 7 1 1 1 1 1 1 1 1 6 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 3 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 ACT Math Historical Percentiles 20-2018 Below, I’ve listed the ACT score percentiles for each Math scaled score from 20 to 2018. ACT Math Score 2018 2017 2016 2015 2014 2013 2012 20 36 100 99 99 99 99 99 99 99 35 99 99 99 99 99 99 99 99 34 97 99 99 99 99 99 99 99 33 95 98 98 98 98 98 98 98 32 93 97 97 97 97 97 97 97 31 92 96 96 96 96 96 96 96 30 91 95 95 95 95 95 95 94 29 88 93 94 93 93 94 93 93 28 87 91 91 91 91 92 91 91 27 85 88 88 88 88 88 88 88 26 82 83 84 83 84 84 84 84 25 79 78 79 78 78 79 78 79 24 75 73 75 73 73 73 73 73 23 70 68 69 68 67 67 66 67 22 64 63 64 62 61 61 60 60 21 59 59 59 58 57 56 54 55 20 53 55 56 54 53 52 51 51 19 47 51 52 49 49 48 46 46 18 43 46 47 43 44 42 40 41 17 39 38 40 37 37 36 34 434 16 35 29 30 27 28 27 25 26 15 29 18 18 16 15 15 14 14 14 23 8 8 7 6 6 5 5 13 18 3 4 3 2 2 2 2 12 14 1 1 1 1 1 1 1 10 1 1 1 1 1 1 1 10 6 1 1 1 1 1 1 1 9 3 1 1 1 1 1 1 1 8 2 1 1 1 1 1 1 1 7 1 1 1 1 1 1 1 1 6 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 3 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 ACT Reading Historical Percentiles 20-2018 Below, I’ve listed the ACT percentiles for each Reading scaled score from 20 to 2018. ACT Reading Score 2018 2017 2016 2015 2014 2013 2012 20 36 100 99 99 99 99 99 99 99 35 99 99 99 99 99 99 99 99 34 97 97 98 98 98 99 98 99 33 95 95 96 97 97 97 97 97 32 93 93 94 94 95 95 95 95 31 90 90 91 92 92 93 93 93 30 88 88 89 89 89 90 90 90 29 85 85 86 86 86 87 87 87 28 83 82 83 83 84 84 85 85 27 80 79 81 80 81 82 82 82 26 77 77 78 77 78 79 78 79 25 74 74 74 74 74 76 75 75 24 71 70 71 71 71 72 71 71 23 66 65 66 66 66 66 66 66 22 60 60 60 60 61 62 60 61 21 54 53 56 54 56 56 55 55 20 48 48 48 48 48 49 48 48 19 43 42 43 42 42 43 42 42 18 37 37 37 36 35 37 36 36 17 31 30 31 30 31 31 29 30 16 27 26 26 25 25 26 24 25 15 22 21 22 20 20 21 20 20 14 17 16 16 15 16 16 15 15 13 12 12 12 12 10 10 12 8 7 7 7 7 8 7 7 4 5 4 3 4 4 3 3 10 2 2 2 2 2 2 2 2 9 1 1 1 1 1 1 1 1 8 1 1 1 1 1 1 1 1 7 1 1 1 1 1 1 1 1 6 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 3 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 ACT ScienceHistorical Percentiles 20-2018 Below, I’ve listed the ACT score percentiles for each Science scaled score from 20 to 2018. ACT Science Score 2018 2017 2016 2015 2014 2013 2012 20 36 100 99 99 99 99 99 99 99 35 99 99 99 99 99 99 99 99 34 99 99 99 99 99 99 99 99 33 97 97 98 98 98 99 99 99 32 96 96 97 97 97 98 98 98 31 95 95 96 95 96 97 97 97 30 94 94 94 94 95 96 96 96 29 92 92 92 93 93 94 95 95 28 91 90 89 92 92 92 93 93 27 88 88 86 89 90 90 91 90 26 86 85 83 87 86 87 87 87 25 82 82 79 82 83 84 83 83 24 77 77 74 76 77 77 77 77 23 70 70 69 69 70 70 69 70 22 64 63 64 62 63 64 62 62 21 56 55 58 55 55 57 55 56 20 49 49 51 48 48 48 47 47 19 42 41 45 40 41 40 38 38 18 36 35 39 33 32 33 31 31 17 29 28 32 27 27 26 24 24 16 23 22 26 22 21 22 19 20 15 18 16 19 16 16 17 15 15 14 14 12 14 12 13 13 12 13 10 8 8 9 9 10 8 8 12 6 5 4 6 6 7 6 6 3 3 2 3 4 4 4 4 10 2 1 1 2 2 2 2 2 9 1 1 1 1 1 1 1 1 8 1 1 1 1 1 1 1 1 7 1 1 1 1 1 1 1 1 6 1 1 1 1 1 1 1 1 5 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 1 3 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 What’s Next? Got more questions about ACT scores? Learn about what qualifies asa good ACT score for your collegeandhow to calculate your target score. Already got an ACT score goal? Then tryour 15 top tips for taking the ACTorour 20-hour prep guide. Finally, make sure you're studyingthe right way with our guide to reviewing your mistakes. Disappointed with your ACT scores? Want to improve your ACT score by 4+ points? Download our free guide to the top 5 strategies you need in your prep to improve your ACT score dramatically.

Human Resource Internal Branding Project Virgin Group Essay

Human Resource Internal Branding Project Virgin Group - Essay Example By 2008, the company was evaluated to have a net worth of approximately 5 billion British Pounds (Gifford 2013). The first essence of internal branding within the company emerges from the name â€Å"Virgin†. The Company was branded the name when Richard Branson and other stakeholders invested in their first shop that focused on provision of record services (McLimore 2013). This name was created due to the fact that Richard Branson and other partners considered themselves virgins in the record shop business. That is they felt they were new to such kind of a business hence decided to use the name Virgin. In addition, the other essence of branding is associated with the Company’s Logo, â€Å"V†. Currently, the Logo used was an original sketch that was created on a napkin paper by the then famous graphic designer Key Trevor. Branson believed that the Logo V is a perfect representation and of the company and gives the company an upper hand in regard to its competitive advantage in the current competitive market environment. The Logo is also seem as a seal of approval and quality mark as well as an expressive tick. One of the problems associated with branding that may affect employees is lack of awareness of the company’s brand name or even logo (Ind 2007). The corpus of brand awareness among employees entails a scenario where employees are capable of recognizing and applying the company’s brand to market and undertake duties assigned to them by the company. Moreover, it involves a scenario where employees are able to indentify that the company’s brand is a unifying factor among themselves and that it is a symbol that indicates commonness towards achieving the same goals and objectives. Inappropriate recognition and application of the company’s brand may be the major challenge facing internal branding within employees of the Virgin Company. Inappropriate branding awareness is a challenge

Business Organisation Assignment Example | Topics and Well Written Essays - 3000 words

Business Organisation - Assignment Example Currently, it is making a strong presence in the United States and other parts of Europe (Ted Baker Plc 2006). Its 2006 annual report states that the company has 102 retail outlets comprised of 19 UK stores, 7 overseas stores, 68 concessions, and 8 outlet stores. Since its inception, Ted Baker Plc has already imbued itself with the commitment of quality designer clothes. The company's core competence is threefold comprising design, product quality, and attention to detail. The company is known to have "for applying quirky twists to their products" (Ted Baker Plc Annual Report 2006). Thus, Ted Baker has become the "official outfitter" (Hoovers 2006) for trendy individuals. Instead of trying to capture the mass market, the company opts to win the purchasing power of the high-end market who wants quality and top of the line clothing. It is irrefutable that business organisations like Ted Baker Plc need to cope with the challenges posed by the changes and developments happening in their external environments. This report will look at how the impact of the evolution of a single global village in the operations and strategic directions. Each recommendation will be supported by analyses utilising management tools and techniques. In order to recommend strategic direction that Ted Baker Plc should t... These tools are designed to reveal the internal factors which affect the performance and well being of the firm. Recognizing that environmental forces are also important, environmental scanning will also be conducted. The conceptual frameworks to be used are Porter's generic strategies, Porter's five forces model, and SWO analysis. 2.1. Porter's Generic Strategies According to Porter, companies can stick to three best strategies-cost leadership, market segmentation, and differentiation. Generic strategies are highly commended because they identify a certain area that a company can focus instead of trying to be "everything." These definite winning strategies help business organizations to market scope and their competency (Thomson 2004). In its website, Ted Baker Plc states its threefold strategy as: "considered expansion of Ted Baker collections; controlled distribution through main channels-retail wholesale, and licensing; and carefully managed development of overseas markets" (Ted Baker Plc 2006). As stated above, these strategies are supported by the manufacturer's main competences which are design, product quality, and attention to detail. Through these factors, Ted Baker Plc is able to establish an image of quality and trend which sets it apart from its other competitors. Even though clothing is very much like a homogenous good, the business organisation is able to define itself and create an image in the mind of consumers. In line with Porter's generic strategies, it is apparent that the company is banking on a differentiation strategy for success. Ted Baker offers not just any other ordinary clothing company. Standardstyle states that the company's products are

China Unicom's entrance in Brazil for mobile network Essay

China Unicom's entrance in Brazil for mobile network - Essay Example China Unicom’s Entry Strategic Plan 12 5.1 Product Segmentation 12 5.2 Customer Behaviour 13 5.3 Distribution Channel 13 5.4 Risk Mitigation 14 5.5 Political Implementation 14 6. Conclusion and Recommendations 16 References 17 1. Introduction 1.1 Background In relation to the recent phenomenon of the unconventional business environment, organisations are often recognised to expand their business subsidiaries across different foreign business markets. Moreover, the rapid pace in economic stabilisation of the global countries has long been witnessed to motivate the global marketers for implementing aggressive expansion strategy in order to strengthen their global presence and sustainability in any business industry. In this similar context, Brazil can be duly considered as one of the major and highly preferred business locations for the global marketers while intending to expand their respective business subsidiaries (Rugraff & Hansen, 2011). According to the present day context , Brazil has been identified to attain greater interests of the global marketers to extend their business locations. ... Aims and Objectives Emphasising the increased level in business expansion by the international marketers, the essay intends to critically understand the rising opportunity and develop an effective country analysis for China United Network Communications Group Co. Ltd (China Unicom) in the Brazilian telecom business industry. In this regard, the aims and objectives of this research are to analyse the economic environment and also the current trend of the telecom industry prevailing in the respective business location. Moreover, the identification of certain specific issues along with challenges persisting in the respective industry as well as in the country or the business market is also the other aim and objective of this research. Moreover, the essay would also focus on demonstrating the current political environment of Brazil and prepare a relevant entry strategy for China Unicom. 2. China Unicom 2.1 Introduction Officially established in the year 2009, China United Network Communi cations Group Co. Ltd (China Unicom) is regarded as one of the leading and dominant telecom service providers across the globe. The organisation is recognised as the merger of the leading telecom service provider of China Netcom and previously developed China Unicom. The organisation is widely renowned as one of the dominant telecom service providers in terms of providing an extensive fixed-line network across its widely accessed global subsidiaries. Moreover, China Unicom is also observed in offering its range of high-speed along with higher-capacity based transmission networks to its global customers. During the year 2008, the company was able to gain its assets beyond 5 hundred billion Yuan and also recorded to incorporate in excess of 460,000 global employees across its different

Lobster Annotated Bibliography Example | Topics and Well Written Essays - 1250 words

Lobster - Annotated Bibliography Example king such an in-depth and a wide consideration of resolution alternatives, the author addresses the questions one would ask about lobster in every day diet. The work is representative of diverse health related opinions which isolate lobster consumption as central in the human effort to achieve sustainable physical health. The subject under discussion highlights the increasing popularity of lobster. The festivals organized to entertain tourists emphasizes the role of this creature. In this respect, the text is relevant to the topic under discussion as it highlights the nutritional significance of lobster.The criticism that can be directed towards this text concerns the central theme of the debate which emphasizes the injustice done to this animal through boiling and overcrowding. It is therefore important to underscore the slight deviation of the text from the theme of the present campaign. However, in general, the author contributes to the topic by highlighting the place of lobster in most important nutrients list that may justify its boiling. Flynn gives an assertive view point on the overwhelming irresponsibility of humanity towards nature. At the center of this text’s discussion is the need to care for animals. The history of Maine lobster festival is criticized in respect of selfish tourist interest at the expense of the creature. It can therefore be observed that the author emphasizes the need to reconsider lobster boiling and the height of mistreatment they are exposed to. Animal cruelty is exemplified by lobster boiling and this is where the author comes in to give deeper explanation. Exploring the sociological perspective of animal cruelty is a sensitive debate as the author notes and serves as a pointer to abdication of duty towards nature. The relevance of this text seems so open in regard to the debate on cruel treatment of lobster. Besides, lobster is just one among the other aspects of nature that has been less taken care of by man. The title of

Reaction response12 Essay Example | Topics and Well Written Essays - 250 words

Reaction response12 - Essay Example Video chats offer the opportunity for persons to evaluate sincerity of individuals by evaluating their behavior. However, the major challenge of the online interaction is the inability to understand individuals extensively. Online environment offers a platform for mischief and lies because the interaction is minimal and evaluation of the truthfulness of the information presented cannot be guaranteed in the process. In fact, online platform has opened the opportunity for fraud and mischief because of the ease of hiding the truth and presenting a different self-image (Beverly and Thomson 94). From the episode, the image presented online, and the actual self-image differed significantly. The challenge with the online platform is the challenge of verification of the information present. In the episode, the two men were forced to travel and meet the lady face to face in order to verify some of the information presented online. Consequently, security of the individuals in the online platform may be an issue of concern. Security and trust are issues affecting online interaction with fraud and privacy invasion in the contemporary society being exceedingly common. The episode highlights why security is vital in the online interaction

Lobster Annotated Bibliography Example | Topics and Well Written Essays - 1250 words

Lobster - Annotated Bibliography Example king such an in-depth and a wide consideration of resolution alternatives, the author addresses the questions one would ask about lobster in every day diet. The work is representative of diverse health related opinions which isolate lobster consumption as central in the human effort to achieve sustainable physical health. The subject under discussion highlights the increasing popularity of lobster. The festivals organized to entertain tourists emphasizes the role of this creature. In this respect, the text is relevant to the topic under discussion as it highlights the nutritional significance of lobster.The criticism that can be directed towards this text concerns the central theme of the debate which emphasizes the injustice done to this animal through boiling and overcrowding. It is therefore important to underscore the slight deviation of the text from the theme of the present campaign. However, in general, the author contributes to the topic by highlighting the place of lobster in most important nutrients list that may justify its boiling. Flynn gives an assertive view point on the overwhelming irresponsibility of humanity towards nature. At the center of this text’s discussion is the need to care for animals. The history of Maine lobster festival is criticized in respect of selfish tourist interest at the expense of the creature. It can therefore be observed that the author emphasizes the need to reconsider lobster boiling and the height of mistreatment they are exposed to. Animal cruelty is exemplified by lobster boiling and this is where the author comes in to give deeper explanation. Exploring the sociological perspective of animal cruelty is a sensitive debate as the author notes and serves as a pointer to abdication of duty towards nature. The relevance of this text seems so open in regard to the debate on cruel treatment of lobster. Besides, lobster is just one among the other aspects of nature that has been less taken care of by man. The title of

SCIE210 Unit 2IP Research Paper Example | Topics and Well Written Essays - 500 words

SCIE210 Unit 2IP - Research Paper Example Fact number two suggest that women may opt to delay having children, and the last fact is that they may even opt not to have children at all. All those facts will lead to low birth rates and low death rates because there will be an improvement in health care and nutrition (Kenkel, 2001). Economically, there will be an increment of old people depending on pension schemes for survival. In another definition, demographic transition refers to changes in high birth rates to low birth rates and change in high death rates to low death rates (Kenkel, 2001). In this stage, a society will experience high birth and death rates. Since the two rates are high, there will be a very slow growth in population. The population will belong to the young generation because many people born do not live long (Chesnais, 1992). In this stage, children are economically valued in the families because they reinforce high birth rates. The main economic activity that they contribute to is carrying water and firewood, caring for young ones below them, cooking, and working in fields. There are very few education opportunities hence; the cost of raising children is higher than the cost of feeding them (Chesnais, 1992). In this stage, a country enters an industrialization period, which facilitates a drop in the death rates rapidly. There are two factors attributed for the drop in death rates. The first factor is improved food production and improved health facilities and sanitation. The country turns into more efficient food production methods and better transportation and food distribution methods (Galor & Moay, 2002). At this stage, death due to starvation is eradicated and the population will be growing. Population growth is witnessed due to reduced death rates and stabilized birth rates. It is important to note that population does not grow due to increased fertility but due to reduction in death rates. Therefore, birth rate maintains its pace while more people continue to live

Flamingo Essay Essay Example for Free

Flamingo Essay Essay Bonny Sim Flamingo Essay July 12, 2012 Did you know that flamingos were the inspiration for the phoenix? Pheonicopterus is another name for flamingos in Latin, which means crimson wing. Flamingos live in warm places like South Africa. They are usually near salty lakes or rivers. Flamingos are one of the most amazing creatures on Earth. Flamingos’ bodies are mostly pink. Their beaks are brownish black and the inside parts of their wings are black feathers. However, their eyes, legs, and feet are all pink. They have long, pink chopstick like legs, and big, webbed feet. Flamingos are usually 120cm in height, and weigh 2~5 kg, with an average wingspan of 140cm. Flamingos are pretty tall, mostly because of their long legs and neck. What do flamingos eat? What eats the flamingos? Flamingos have a very special tool for eating: their beaks. They stamp their large feet in the mud of the lake or river to stir up food from the bottom. They usually eat brine shrimp and blue-green algae, filter fed. Also, flamingos are very sociable birds that group in communities that can reach into the thousands. Flamingos group together for predator avoidance maximizing food intake, and finding the best nesting sites. They can be eaten by mongooses and marabous. The unique thing about flamingos is that they are crimson colored. However, the baby flamingos are born with grey feathers. There are carotenoid proteins in aqueous bacteria and beta carotene that causes this pink and reddish coloration. Female flamingos are more attracted to vividly colored, healthy, and enchanting males, when they are finding their mates. The flamingo dance, as we call it, is for finding a mate. They raise their neck high, and twist their heads from side to side. Randomly, they flap their wings. First, the flamingos divide themselves into groups of 15~50 birds. When they find their mate, their female chooses a spot for the nest. Next, they build the nest out of mud and salt. Another pair sometimes tries to steal the other couple`s nest spot if they want it. The female flamingo lays the egg, and it hatches after a month. Thee chicks are born gray, with spots of white. Because the flamingos have a hormone called prolactin, they create crop milk to feed their chicks. The crop milk contains red and white blood cells. The family stays in the nest with the chicks for six days, but after 7~12 days, the chicks venture around. Two weeks later, the chicks become a part of microcreches, and their parents leave them in these groups. Soon, the microcreches come together to form creches, which can consist of thousands of chicks. Creches are meant to protect the chicks from getting eaten by the predators. In conclusion, the life cycle of flamingos, is so awe-inspiring. The way they filter feed, and how they group themselves, is so unbelievable. Did you know that flamingos were the inspiration for the phoenix? The chicks that learn to walk really fast are amazing, too. Let`s protect them from being endangered, by keeping the lakes and rivers clean. Also, it might help the flamingos if we stop the global warming.

Importance Of Semiotics In A Film Film Studies Essay

Importance Of Semiotics In A Film Film Studies Essay Semiotics in film is always an important and perplexing element in any picture. It is the    signification and communication of signs and symbols to develop a plot and define certain events that happen within the plot.    Popular Films such as The Sixth Sense and The Matrix have unbelievable amount of reference to aspects previously mentioned. The film The Sixth Sense uses great color and different shots to represent and imply meaning and patterns in the story. Where as The Matrix    is referenced more toward the Bible in this analysis and uses much religious references and color to develop its story and meaning.   In the supernatural thriller The Sixth Sense made by M. Night Shyamalan, extreme symbolism is used to mystify and personify the feeling of fright to the viewer.    Each symbol in the picture is an important contribution to the film. In this film, and eight year old boy named Cole is haunted by a gift of seeing ghosts.    Cole is terrified by visitations from these ghosts that want him to help them resolve things left undone in their previous lives.    Cole, with no one left to turn to, goes to a psychologist named Dr. Malcolm Crowe that helps him though out the movie deal with his haunting gift. One important symbol in this film is shadows and reflections.    Shadows since the beginning of time have been known to symbolize spirits.    At various points in the film, the camera reverts to shots of shadows that signify the presence of spirits around Cole. Doors and windows are also extremely important in this film.    Dr. Malcolm comes across many locked doors throughout the film.    Doors are said to signify entrance into other dimensions and realities.    Dr.    Malcolms encounters with locked doors are a way of clueing the audience in on his severed connection with the real world.    At one point in the film Dr. Malcolm is looking through a glass window at his wife with another man.    The glass is used to help signify the strain in Malcolm and his wifes relationship. The church, religious figurines and plastic toy soldiers are all also significant symbols in the film.    Cole searches for a place of peace to hide from the ghosts, and Malcolm directs him to the church.    Religious figurines such as figures of Jesus and various saints are focused on which all remind the viewer of death. The cold temperature also signifies the coming of sprits.    In each scene the temperature drops, and the characters breath is able to be seen when a ghost is going to approach Cole.    Possibly the most reoccurring and important symbol through this film is use of the color red.    I have heard various interpretations of red as a symbol in this film.    In probably the most semiotic filled scene, Cole is traveling up a spiral staircase following a red balloon.    In the shot, you can see Coles shadow on the wall of the staircase which we already have established as a symbol of relevant spirits.    The spiral staircase is said to symbolize the journey into the afterlife, while the red balloon is supposed to symbolize a spirit as well.    Another source of red in the film is the box that a dead girl gives to Cole to deliver to her family that has a video tape in it bound in a red ribbon.    We later find out that the video is a tape of her step mother poisoning her and when he delivers it to the family the murderer is dressed in what else but a bright red suit.    Coles safe place, the tent he built, is also red and also surrounded by figurines.    When Cole confides in his mother to tell his secret to, she is also dressed in a red sweater which suggests that she is now Coles safe haven.    Also, the church that I have previously spoken about has red doors, and the door knob of the basement that Malcolm is locked out of is red.   Ã‚   A totally different but interesting take on the use of the color red in the film is that in the Catholic religion red is worn on Pentecost.    Pentecost is said to be the birth of the church, and a time when Jesus could communicate and pass on his faith with the disciples.    Every time there seems to be an important conversation in the movie someone is either wearing red or surrounded by red which could signify important communication as Pentecost does to Catholics.    Another movie that holds great semiotic symbolism as The Sixth Sense is The Matrix.   There are several signs and symbols that occur during the movie that have references to Christianity. An important scene is where Neo is given a choice between two pills: one blue, which would enable him to wake up safe in his bed but never learn the truth about the Matrix; the other red, which would allow him to see how deep the rabbit-hole goes. Here the color red could be used to symbolize action. The pill is used to rescue him from the Matrix representing him being saved from the world. Another example is the name Trinity who is one of the main characters. This can be considered as a symbol for the Holy Trinity. The name of Morpheus ship is the Nebuchadnezzar. This is a reference to King Nebuchadnezzar mentioned in the book of Daniel in the Bible. In The Matrix, Zion is the underground home of the free humans. Zion is used as a generalized metaphor for a mythical city which could be considered to be the last hope for humanity. It receives mention in the Bible in the book of Revel ations. Zion is often used metaphorically, to symbolize Jerusalem and the Promised Land to come, in which God dwells among his chosen people. Neo is The One. The Oracle has prophesied that The One would hail the destruction of the Matrix, end the war and bring freedom to the people. In short, he is the saviour of the human race. This can be compared to the story of Christ. He was the Saviour who had been prophesied about and would bring about the freedom of mankind. Neo is an icon as he represents the saviour.Christ was betrayed by one of his own disciples, Judas Iscariot. In the film, the role of the betrayer is represented by Cypher. Towards the end of the movie, Neo is killed and comes back to life. This represents the Death and the Resurrection of Christ.    Aside from the religious views of the film there is reference to a childrens story. There are several references to Alice in wonderland by Lewis Carroll. When Morpheus first contacts Neo, he tells him to follow the White Rabbit. According to Lewis Carrolls book, Alice stumbles into Wonderland because she follows a White Rabbit. When Neo and Morpheus finally meet, Morpheus says I imagine that right now, youre feeling a bit like Alice. Hmm? Tumbling down the rabbit hole? He then gives him a choice between two pills one blue, which would enable him to wake up safe in his bed but never learn the truth about the Matrix; the other red, which would allow him to see how deep the rabbit-hole goes. Here again is a reference to Alice in Wonderland. Alice falls down the rabbit-hole into wonderland. It is important to note that Alices entire adventure is just a dream. This could have significance in the fact that Neo is right now trapped in a dream from which he has to awaken. The Matrix is not limited to just one philosophical issue alone. There are numerous issues and concep ts that can be drawn from the Matrix, including the purpose of life, the existence of a self and personal identity, and the question of the meaning of life    Film makers like M. Night Shyamalan and Andy and Larry Wachowski have made it thrilling to go back to the movies again when it comes to looking for symbolism and meaning in movies. As one watches movies over and over again, some may find that they missed things in the movie they hadnt noticed before. It is sometimes exciting and fulfilling to find and notice things you never knew were symbols later on.    Signifiers and symbols can make a film so much more interesting to watch and figure out, and thats precisely the function they hold in these movies.    Without the sensational symbolism, either film would not hold half the brilliance and genius that they have.    Semiotics is so obviously significant to the making of films.   The major fault in semiotic analysis is its complete dependence on societies pre-existing shared knowledge. The media relies on the fact that its viewers already know current background information on their topic of choice. Without this pre defined knowledge, signs and their signifiers mean nothing and are obsolete. However that doesnt mean one cannot pick up on these signs, it would just be a bit more difficult than it would for a person who has previous knowledge of how and what the creator is using. Semiotics can be used for any type of medium to produce a meaning.    It is not limited to just films for which this essay has used but, for radio, television, written text, and illustrated pictures along with text, such as comics. All have semiotics and all have its advantages to display meaning and use symbols best fit for the form.

Comparing the Wifes Role in A Dolls House and Death of a Salesman Ess

The Wife's Role in A Doll's House and Death of a Salesman      Ã‚  Ã‚  Ã‚  Ã‚   "A Doll's House" (1879) and "Death of a Salesman" (1949) are plays written by Henric Ibsen and Henry Miller respectively. And, although they were published in different centuries, and "A Doll's House" was written seventy years before than "Death of a Salesman" Nora's portrayal of the wife's role is much more modern, liberal and less chauvinist than Linda's. Nora and Linda's main differences are reflected in their way of acting towards their husbands, their children and them selves; how they each see life.    To her husband, Linda is the perfect wife, she loves him despite knowing he is only "a small man." She is always worried about Willy's health, and tries to protect him. She knows that many times Willy is wrong, but she is unable to face him just in case she hurts his feelings. She supports all his mad ideas knowing this will probably take him to his death. She is loyal and loving, and is always on the background defending him from their sons Biff and Happy. She expresses all this feelings in Act 1, when she says, "I don't say he's a great man. Willy Loman never made a lot of money. His name was never in the paper. He's not the finest character that ever lived. But he's a human being, and a terrible thing is happening to him. So attention must be paid. He's not to be allowed to fall into his grave like an old dog." On the other hand Nora doesn't love her husband, but she doesn't become conscious of this until the end of the play when she discovers she has been living a lie all her life. As Linda, she is worried about her husband's health, but instead of just watching she confronts him, acting behind his back, knowing that she ma... ...who keeps it attached together but she is nothing without her husband. Nora is not of the family; she is more modern and independent, moreover her family is totally broken apart.    In conclusion, we can see that nor Linda, nor Nora are happy with their situation. Linda is incapable of expressing herself and confronting her husband therefore her husband ends up dead. And Nora has never had real love and has always been living a lie, but she realises this too late, and now she has to reinvent herself.    Works Consulted    Corrigan, R.W. (ed.)   Arthur Miller:   A Collection Of Critical Essays.   Prentice-Hall, NJ:   1969. Ibsen, Henrik. Four Major Plays: A Doll House, the Wild Duck, Hedda Gabler, the Master Builder. New York: New American Library, 1992. Miller, Arthur. Death of a Salesman. Gerald Weales, ed. New York: Penguin, 1996

Beyond Belief

In Deborah Lipstadts’ book Denying the Holocaust, author reveals the rising doubt about the different revelation during the war (specifically Second World War ). The author commences a deterring commission not just by exposing but also by introducing who and what are those that renounce such Holocaust. Admitting that even the tiniest shade of skepticism on the truth about the Holocaust are influenced by some powerful entities are indeed unacceptable. The occurrence of these Holocausts are considered and recognized by some.To some extent, the book is not seeking for an absolution as Lipstadt had said. The academe, the media and the public are gravely vulnerable to lies, and that is why the book serves as a caution to those who want to get into these entities. The book on Holocaust denial was written not just to provide a kind of authority for those who want to cover the truth behind these Holocausts but also to learn more about the skepticism which most people don’t mind asking about. Specifically, the author wrote about the growing Holocaust advocates and its corresponding effects on certain historical events.Up until now though the Second World War is over, the war on the truth behind the Holocausts is just beginnng. The author stresses more about the endeavors to refute the Nazi extermination of the Jews which is one of the crucial messages of it that is being disregarded. The authors’ purpose is to speak to the public through presentation as coherent a manner as probable the history of the beginning of the arguments of the deniers and the argument themselves. Lipstadt began this by introducing the start of the past traditions of revisionists in the 1900s.Then slowly into the current tussle, citing the varying â€Å"segments† of the rebuffed Holocausts plus the truth that the incident that has escalated in extent and strength ever since 1970s. Somehow, whenever an common folk who reads the book will be educated of the true type of these rebuffed Holocausts and be guarded for several indications of the impairing effect wherever. The crucial part of the book entirety is that it arranges a plain clear and familiar guide of how far the deniers have gone on attempting to renounce or clarify away the Nazis mayhem during Second World War.Nazis used preposterous propagandas that up until now, though the Germans had lost in the war, Nazism continues. The Jews were blamed in actual fact for all what the Nazis have done. What the Germans did, which â€Å"any country† would do for its own protection, were provoked by the Jews. Certain accusations were tossed to the Jews, like using the mass media as its main tool in exercising its authority and the media composed mostly of Jews will work together as brothers. That the Jews wanted to have the power over the world’s funds by using the Germany for Israel.Even the Germans themselves find these ideas absurd but still they used it in the war and find beneficial f or them during the war. In order to even out the Nazis violence with every different abuse done, the allied nations were directed by these propagandas. The deniers attempted to reveal that even though Nazis perpetrate crimes opposed to the Jews, they should not be singled out in perpetrating such crimes and for that reason they’re not the ones’ who must be blamed for these crimes ad they do not deserve special punishment at all.There were attempts to minimize the total of Jews killed to a much smaller than six million. Even though the facts are undeniable and the proofs are convincing of the deaths of millions of people in their account and in addition to the admission of Nazis on trial at Nuremberg, Holocaust deniers always find time rebuffing these actuality. The author herself is having hard time pointing out a lot of times all over the book the ambiguity of their assertions; it seems that the main peculiarity of these deniers constantly paying no attention to these presented facts.There are esteemed scholars that are now joining in the crew of defending those who were supposed to be interrogated. The author herself is alarmed by these scholars, because they’re not racist and not even a German in blood and may account for more advocates of Holocausts. The major composition of the book is mainly monographic which share out a great amount of information in a very simple and specific way so that even undergraduate students will easily understand the contents.Though monograph means a singe subject, the book itself does not only showcase a single subject but even broader ones. An absolute definition of the book is somewhat as well restrictive. The authors’ reliability for undertaking the issue is well-establish. Certain facts are supported with historical evidences. It gives more understanding beyond someone’s perspective of the reality of what once has affected the word we are living. . References Gingerich, Charity. 2006. Mon thly Column. Emory University. Leff, Laurel. 2005. The journal of American History. Cambridge University Pres.

Energy Drinks Market in Denmark

Table of Contents 1. Introduction3 1. 1 Problem Description3 1. 2 Problem Statement3 1. 2. 1 What is the preference of customers between Burn and Red Bull? 3 1. 2. 2 How should Burn products be developed and how should they be priced? 3 1. 2. 3 How should Coca-cola Denmark promote and distribute Burn? 3 1. 3 Definitions3 1. 3. 1 Energy drink3 1. 3. 2 Burn energy drink4 1. 3. 3 Red Bull energy drink4 1. 4 Demarcations (Scope and limitation of the study)4 2 Theoretical Background4 2. 1 Market segmentation5 2. 2 Competitive Benchmark Analysis5 2. 3 Marketing Mix (4 Ps)5 3 Methodology Description5 . 1 Research Design5 3. 2 Primary and secondary data collection5 3. 3 Qualitative data collection6 3. 4 Quantitative data collection6 4 Presentation and analysis of data6 4. 1 Market Segmentation of energy drinks6 4. 1. 1 Analysis of Focused group interview:6 4. 1. 2 Analysis of Online questionnaire survey7 4. 2 Competitor Benchmark (Burn and Red Bull)10 4. 2. 1 Analysis of Focused group interv iew:10 4. 2. 2 Analysis of Online questionnaire survey11 5 Findings and summary of the analysis13 6 Recommendations14 6. 1 Product14 6. 2 Price14 6. 3 Place14 6. 4 Promotion14 7 Conclusion15 References16 9 Appendices17 1. Introduction Danish soft drinks sales have recorded positive volume growth in recent years. Strong volume growth was recorded in energy drinks sales attributed to the aggressive marketing and new product launches. Some of the major players in the Danish energy drink market are Burn and Red Bull. Accordingly, the main aim of this report will be to identify and analyze the possible ways for Burn energy drink product to compete with the world famous energy drink Red Bull which has recently entered into Danish energy drink market in 2009. . 1 Problem Description In 2009, the Danish Veterinary and Food Administration approved the increase of caffeine level in energy drink. This has given a wide-open-door for beverage companies to develop in this segment. Taking advantag e of this opportunity, Red bull the world’s most famous energy drink company, started to compete within the Danish energy drink market. On the other hand, Coca-cola Denmark also considered it as an opportunity to further develop product chain of its energy drink Burn. In Denmark, Burn has been dominating the energy drink market so far but now with the entry of Red Bull into the market it will now have to strategically develop its marketing mix to find a better way to compete with Red Bull and maintain its dominant position. 1. 2 Problem Statement We define the problem question for our research as follows: How could Burn compete with Red Bull on the Danish energy drink market? To support main question we have formulated some sub questions. They are as follows: 1. 2. 1 What is the preference of customers between Burn and Red Bull? . 2. 2 How should Burn products be developed and how should they be priced? 1. 2. 3 How should Coca-cola Denmark promote and distribute Burn? 1. 3 Definitions 1. 3. 1 Energy drink Energy drink can be defined as a drink or the beverage that contains higher doses of caffeine and other stimulating agents that give you instant energy. The doses of the caffeine and the stimulants are legally approved by the government health au thorities. The main purpose of drinking an Energy drink is to get an instant energy to your body. 1. 3. 2 Burn energy drink Burn Energy Drink is a functional beverage, mixture of 14 ingredients that come in a 16 ounce can and is available at almost every grocery store or convenience store across Denmark. It is one of the products of Coca-Cola Company. 1. 3. 3 Red Bull energy drink Red Bull Energy Drink is a functional beverage, specially developed for periods of increased mental and physical exertion. It can be drunk in virtually any situation: during sports, at work, whilst driving and during leisure activities. 1. 4 Demarcations (Scope and limitation of the study) As every report has its limitations, this report is also subject to various limitations. This report is based on two products, Burn and Red Bull which are the products of The Coca-Cola Company and The Red Bull Company respectively. These two companies have various product categories; however this report will be focused only on those two products among wide category of energy drink in energy drink sector. As far as the market place is concerned, this report is limited to the Danish market. Most of the consumers of energy drinks in Danish market are mainly the younger people aged 18-25. Considering this fact we have selected this age group as our target group. 2 Theoretical Background This section of the report helps to provide the broad theoretical framework used for interpreting the research presented in this report. Various marketing theories have been applied as a background in this report. Theory of Market segmentation is used to analyze Burn and Red Bull in the Danish Market. To analyze the competition between Burn and Red Bull, Competitor Benchmark Analysis is used. Finally Using the theory of Marketing Mix (4 Ps), recommendation to Burn has been made to successfully develop its marketing campaign so that it can increase its sales and compete with Red Bull. 2. 1 Market segmentation Market segmentation will be identified by taking into consideration the demographic variables (like gender, different age group and life style) and geographical locations (various cities of Denmark) like Center of Copenhagen, Sj? lland, Fyn and Jylland 2. 2 Competitive Benchmark Analysis Competitive benchmark of Burn will be made with its direct competitor, Red Bull. For this we will take various factors which are flavor, taste, brand, price, place (convenient to buy), packaging and effectiveness of the products. During our group discussion these factors came up as the most relevant criteria for making competitive benchmark. Accordingly, respondents were asked to rate and evaluate both Burn and Red Bull on those factors during the online survey. 2. 3 Marketing Mix (4 Ps) Marketing Mix i. e. 4 Ps will be taken as theoretical base for providing recommendation to Burn after the analysis of data and findings are presented. Accordingly, Product, Price, Place and Promotion Strategy will be presented in order for Burn to successfully compete against its rival Red Bull. Then after, the conclusion will be made. 3 Methodology Description This section of the report gives information about the stages that we went through while doing the research and writing the report. 3. Research Design We chose exploratory design as our research design. We have a research problem which is unstructured. We do not have enough information about our topic for which we have to investigate more on our topic. Both Qualitative and quantitative data collection methods are used. To gain more and more information and insights about the probl em topic, Qualitative research design was chosen. Using qualitative data collection method, it became easier for us to change translate and reformulate our unstructured questions. Quantitative method is also used in order to check the validity of the results obtained from qualitative method. For quantitative data collection we tried to get as many respondents as possible who can represent the total population. 3. 2 Primary and secondary data collection For this research we have chosen both Qualitative and Quantitative data collection method for primary data. Similarly, wherever required, we have also used secondary data from the articles, publications and website of the company as well as blogs and other relevant news articles. 3. 3 Qualitative data collection To collect the qualitative data, a focus group interview was conducted. We prepared the interview guide for the focus group which is attached in the appendix. The focus group contained 11 members who are the students from 2nd semester class at Niels Brock. After the completion of interview process we also took a blind test among the focus group interview participants plus 15 other students. Students were chosen randomly. Each of them were given to drink two glasses, one filled with Burn and another filled with Red Bull and were asked which one they like and how they taste. The responses from the participants were used for the analysis. 3. 4 Quantitative data collection To collect quantitative data, we prepared structured questionnaire. It consisted of 15 questions (open and closed ended questions). We posted our research questionnaire in the Facebook blogs and invited 600 Facebook users through simple random method. We got only 116 responses and of which only 77 respondents answered all questions of questionnaire. So in this research 77 respondents are our total number of observation. In other words our sample size is 77 which represent the total population of energy drink customers in Denmark. 4 Presentation and analysis of data The presentation and analysis of data has been categorized as Market segmentation and Competitor Benchmark. 4. 1 Market Segmentation of energy drinks 4. 1. 1 Analysis of Focused group interview: During the focused group interview, 11 participants were asked about the consumption of energy drink every week. Among the participants, 1 participant consumes 5 or more cans per week. 4 respondents consume 3 to 4 cans and 1-2 cans as well. Whereas, 2 respondents consume less than 1 can of energy drink. Thus their consumption habit is around 1-4 cans per week. When there was a discussion about the occasions during which they consume the energy drink, most of the answers was during workout, training or going to sports and when mixing with alcohol. There was also a discussion about having coffee instead of energy drink when one is tired. participants said that they prefer coffee whereas others preferred energy drink. Regarding price, most of the respondents voted for cheaper one, less than 20 DKK and between15-17 DKK. 4. 1. 2 Analysis of Online questionnaire survey The willingness of various age groups towards energy drink is illustrated in the diagram below. It shows that 56% of respo ndents from age group 18 to 25 years are interested in energy drink. Figure 1 Willingness of various age-groups towards energy drink Source: Appendix 4 Similarly, 20% of respondents from the age group below 18 and 26-35 years age group showed their interest in energy drink. But only 4% of the elderly respondents are interested in energy drink. Thus, it can be seen that the highest number of people from the age group 18-25 years are interested in the energy drink. Figure 2 Willingness towards energy drink by gender Source: Appendix 5 The above figure shows that 68% of male population is interested in energy drink whereas only 32% of female population is interested in Energy drink. Figure 3 Willingness towards energy drink by location Source: Appendix 6 According to the above figure, most of the respondents from center of Copenhagen are interested in energy drink. 8% respondents from the Copenhagen region and 32% respondents from Sj? land region showed interest in energy drink. While analysisng the age wise consumption of energy drink which is illustrated in the figure below it has been seen that the data is bit conflicting. Figure 4 Age wise consumption of energy drink Source: Appendix 7 As shown by the diagram, those who almost never drink energy drinks are higher in age group 18 to 25 years. But again, those drinking from 1-2 cans per week are also higher number in age category 18-25 years but less ompared to those who never drink. But what can be concluded that those who drinks energy drinks they normally consume 12 cans per week and are higher in 18-25 years category. Analyzing the preferred occasions when customers usually like to drink energy drink, the research show that customers usually prefer it to mix with alcohol as their first preference and then drinking when they are tired. Figure 5 Occasional preference of Energy Drink by gender Source: Appendix 8 The above graph shows most of both females and males consume energy drink when they mix with alcohol. 2 females out of 35 female respondents (63%) and 19 males out of 42 male respondents (45%) said they consume it when they mix with alcohol. Similarly 43% of female and 40 % of male respondents answered that they take energy drink when they are tired. Likewise, 11% female a nd 33% male said that they take it when they go to sports. 14% of female and 21% of male chose energy drink when they are thirsty and 6% of female and 7% of male chose for other occasions. Figure 6 Customers willingness to pay for the energy drink Source: Appendix 9 Relating to the price it can be clearly seen from the figure above that 18-25 years age group which is the target customers for energy drinks are willing to pay 16-20 DKK for the energy drinks where as 26-35 years age group are willing to pay 10-15 DKK for the drink. 4. 2 Competitor Benchmark (Burn and Red Bull) 4. 2. 1 Analysis of Focused group interview: During the focused group interview, 8 out of 11 participants preferred Red Bull. Only 3 preferred Burn. When there was a discussion of product features like taste, flavor and effectiveness of the products; participants said that effectiveness of the product is important. During the blind test 26 participants were made to taste both Burn and Red Bull drinks blindfolded. Table 1 Preference of product by tasting without knowing the product (Blind Test) BurnRed BullBoth Total no. of participant (26)9152 The research showed that Red Bull was highly preferred by the participants with 58% appreciating the taste of Red Bull. Burn was preferred by only 35% of the participants. 4. 2. 2 Analysis of Online questionnaire survey The illustration of various measures to which the consumer gave importance when buying energy drink is shown in the figure below. Figure 7 Customers’ emphasis when buying energy drink Source: Appendix 10 We found data of customers according to the importance they give to various measures or elements when they want to buy an energy drink. The above graph shows that 53% of the total respondents said flavor is very important when they buy energy drink. About taste, 60% said it is very important. None of the respondents said that it is not important at all. Talking about brand, only 19% said very important, 34% said important, 30% said not so important and 17% said not important at all. About price, 51 %( more than half population) said that it is very important. Only 5% said not so important and no respondents said that it is not important at all. So far as convenient place to buy is concerned, 29% said very important, 54% said important. When packaging is concerned 16% said very important, 29% said important 39% said not so important and 16% said not important at all. When it is about effectiveness, 44% said it is very important, 38% said important. Thus the analysis shows that flavor, taste, price, convenient buying options and effectiveness of the drinks are important for customers where as brand and packaging are not that important in buying decision. Based on the various factors to which the consumers give preference when buying energy drinks, comparative analysis between Burn and Red Bull has been carried out. This can be described from the figure given below. We asked the respondents to evaluate Burn and Red Bull giving them 4 options (Very Good, Good, Bad, Very Bad). But here in the analysis we have taken only two options as we think these two options are sufficient for comparative analysis. Figure 8 Comparison of Burn and Red Bull based on the various factors Source: Appendix 11 The above figure shows the customers preference between Burn and Red Bull on he various factors which are important for their buying decision. 34% of the total respondents said the flavor of Burn is good and 23% said very good while 48% and 29% said the flavor of Red Bull is good and very good respectively. Similarly, 39% and 13% of the total respondents said the taste of Burn is good and very good respectively while 52% and 29% respectively chose goo d and very good for the taste of Red Bull. As far as brand is considered, 39% and 26% said the Burn brand is good and very good respectively while 42% and 45% said Red Bull brand is good and very good respectively. When it is about price, 27% and 12% chose good and very good for Burn while 16% and 12% for Red Bull. 35% and 23% of total population said Burn is good and very good respectively when considering convenient to buy whereas for Red Bull it is 38% and 17% respectively. About packaging 36% and 22% answered good and very good for Burn while for Red Bull its 45% and 18%. Finally for the effectiveness of the product, 39% and 18% respectively chose good and very good for Burn while it is 45% and 25% for Red Bull. Thus the analysis shows that customers highly prefer Red Bull while relating to flavor, taste, and brand. On the other hand, with relating to price, convenient to buy and nice packaging, customers seemed to prefer Burn. So far as the effectiveness is concerned, Preference towards Red Bull is high but the difference is not so much. 5 Findings and summary of the analysis According to the analysis presented above, it can be seen that the energy drink market segmentation is more concentrated on the costumers between age group of 18-25 and that the customers are dominantly male rather than female. Looking at the geographic distribution the market segment is undoubtedly concentrated on Copenhagen with to some extent also in Sj? land. However, the other fact is also that since Copenhagen is the largest city with dense population this result is quite obvious. The other important findings of the study regarding the life style of the customers relating to the consumption of energy drinks is that energy drinks are excessively consumed as a mix in alcohol and then it is consumed while people get tired. Also energy drinks are often consumed just 1 or 2 cans per week. Normally customers are willing to pay 16-20 DKK for the drink. The analysis shows that in general the customers give high importance to the flavor, taste, price, effectiveness and buying convenience while making their buying decisions of energy drinks and that the brand and packaging are not of importance for the customers. Keeping this in mind the competitor benchmark of Burn and Red Bull Red Bull clearly shows that though Red Bull being a new entrant in the Danish market it has succeeded in taking good share of energy drink market in Denmark. Red Bull is preferred by customers in terms of its flavor, taste which are important factor in general for customers while making their buying decisions. Similarly, with the effectiveness as well Red Bull is preferred by customers in comparison to Burn. Burn is preferred by customers in packaging which not of important factor for customers. But Burn still dominate Red Bull in terms of its easy availability at stores which is due to the fact that it is distributed by Carlsberg Brewery which is considered to have a very strong distribution channel in Danish market. (footnote) Again at price Burn is rated better owing to the fact that they are cheaper than Red Bull. Of course with the brand Red Bull is rated much better as it is an internationally recognized brand. Recommendations Based on above findings following recommendations have been suggested for Burn to improve its products, promotion and pricing strategy. The recommendations will be based on the marketing mix (4 Ps) which is product, price, place and promotion. 6. 1 Product Since the research findings show that Red Bull has dominant preference by customers in terms of flavor, ta ste and effectiveness, therefore Burn has to come up with innovative product development in order to provide added value to its product so that customers preferences divert towards Burn. Therefore, considerable amount of resources and time should be spent on research and development of variety of flavors and appealing taste with its product. Since the market segment of the energy drink is mostly 18-25 years old and that they consume it as mix in alcohol so the taste preference of these age group should be taken into consideration and the flavor and taste should be developed which is appealing while mixing with alcohol as well. 6. 2 Price Relating to the price, Burn is cheaper that Red Bull and realizing the fact that Red Bull is gaining market share it is wise to maintain its low price strategy. . 3 Place The research show Burn with strong placement but since strong distribution channel is its one of core competencies it has to fully utilize this competences to move ahead form Red Bull to place its products at all the convenient stores. The major priority should be given to Copenhagen since it’s the main market segment but again taking advantage of its well ma naged distribution channel it should also focus on other cities where Red Bull are not able to reach due to lack of experience with the Danish market. . 4 Promotion A well planned advertising strategy should be developed mainly targeting on the 18-25 years age group and again the male customers who are the major customers of energy drinks. Though Red Bull is world recognized brand, Burn also has its brand reputation as it is a product of world class Coca Cola Company. Thus advertising campaign should also be focused to create awareness of the Coca Cola brand among the customers while promoting Burn which can positively influence customers’ choice. Conclusion Based on the research analysis and findings, it can be concluded that within the Danish energy drinks market Burn is definitely getting a tough competition from Red Bull despite the fact the Red Bull is a new entrant in Danish market. Its global brand recognition has provided Red Bull with competitive strength which can b e a serious threat to Burn in coming future. Therefore it is a must for Burn to take timely action and initiate necessary marketing strategies to compete with Red Bull. Burn has low price advantage as well as strong distribution channel which provide Burn with an edge in the competitive market and therefore it needs to look more into product development and promotion strategy in order to compete with Red Bull and thus gain success in the competitive energy drink market. 8 References Books David Jobber. (2007). Principles and Practice of Marketing. UK. McGraw-Hill Education Pervez GH, Kjell Gr. (2005). Research Methods in Business Studies. UK. Pearson Education Bryman, A. and Bell, E. (2007). Business Research Methods. 2nd Ed. UK. Oxford University Press Burns, A. C. and Bush, R. F. (2006) Marketing Research, 5th ed. , Prentice Hall Kotler, P. and Keller, K. L. (2006) Marketing Management, 12th ed. , Prentice Hall Svend Hollensen, (2007) Global Marketing – a decision-oriented approach, Websites http://www. euromonitor. com/Soft_Drinks_in_Denmark http://advantageaustria. org/dk/news/local/Red-Bull-und-Shark. en. jsp http://www. aeofooddrink. com/34. php http://www. dietspotlight. com/burn-energy-drink-review/ http://www. redbull. com/cs/Satellite/en_INT/Products/Red-Bull-Energy-Drink-021242751115866? =1242745950125#/product-FAQ 9 Appendices Appendix 1 Questionnaire Dear respondents, we make this survey in order to obtain more comprehensive knowledge about the energy drink sector in Denmark, particularly the two big brands: Burn and RedBull. So we would highly appreciate if you spend a few minutes answering our questionnaire. Your information will be treated anonymously! 1. How interested are you in energ y drinks? oVery interested oInterested oNot very interested oNot intererested at all 2. How often do you drink energy drinks? oAlmost never oFrom 1 – 2 cans per week From 2-5 cans per week oMore than 5 cans per week 3. ON WHAT OCCASIONS DO YOU DRINK ENERGY DRINKS? oWhen I'm tired oWhen I'm thirsty oWhen I go to sports oWhen I mix with alcohol oOther (please specify in the box below) 4. Where do you often buy energy drinks? oIn the super markets oIn the bars oIn Seven Eleven oIn small shops (eg: gas station, kiosk etc) oOther (please specify in the box) 5. How much would you like to pay for an energy drink? o10 – 15 Kr o16 – 20 Kr o21 – 25 Kr oMore than 25 Kr 6. How important are the following factors when you buy energy drinks? Very important Important Not so important not important at all Good flavor Good taste Good brand Reasonable price Convenient to buy Nice packaging The effectiveness of the drinks 7. Which of these brands do you know? oBurn oRed Bull oNone of them 8. Which one of these brands do you prefer? oBurn oRed Bull oNone of them 9. How do you evaluate RED BULL in the following factors? Very goodGoodNot good-not badBad Very bad Brand Taste Flavor Price Convenient to buy Packaging Effectiveness 10. Do you have any recommendations for RED BULL to better meet your satisfaction? I don't know oI'm already very satisfied oI would recommend as follows: 11. How do you evaluate BURN in the following factors? Very good Good Not good-not bad Bad Very bad Brand Taste Flavor Price Convenient to buy Packaging Effectiveness 12. Do you have any recommendations for BURN to better meet your satisfaction? oI don't know oI'm already very satisfied! oI would recommend as follows: 13. What is your age? oYounger than 18 years old oFrom 18 – 25 years old oFrom 26 – 35 years old 14. What is your gender? oMale oFemale 15. Which part of Denmark do you live in? oCenter of Copenhagen oSj? lland oFyn oJylland Appendix 2 Interview guide for focus group What criteria do people choose when they buy energy drink products? Are different flavors important? What occasion do they drink energy drink? Eg: when they’re tired, or mix with strong alcohol, etc. What product name(s) do they like? Why? Do they know Burn/Red Bull? Where do they buy? Do they like Burn/Red Bull products? How much should a can of energy drink cost? Appendix 3 Fokus gruppe analyse 2. Semester klasse Niels Brock Lien, Niraj, Silas og Michelle Market research Alle kender begge 11 deltager 8 ud af 11 kan lide red bull Dog viste det at 6 ud af 11 faktisk kun valgte Red Bull efter blinde smagning Smagen er bedre, burn er for sodt. (inden smagning af begge m? rker) Hvor mange energidrinks drikker du per uge? 1 drikker 4-5 cans a week 4 – 3-4 cans 4 – 1-2 cans 2 mindre end 1 Hvornar drikker du energidrinks? Sprut, tr? ning, Det er meget i forhold til det at man drikker alkohol. Enighed blandt minimum 8 af deltagerne Dog drikker mange det ogsa hvis de er tr? tte eller skal til tr? ning efter en lang dag i skole. Kaffe frem for energi drink hvis man kan lide det hvis man er tr? t og skal videre, dette mener 6 ud af 11 af deltagerne hvor de andre ikke kan lide kaffe eller mener at en energi drik er bedre†¦ Hvor meget vil du betale for en energidrink? Ikke mere end 20kr, mellem15-17kr ca er de fleste villige til at betale Men ville kobe den billigste hvis de stod mod hinanden pa hylden i super marked. Energien er mere vigtig end smagen. Irriterende reklamer – for meget nogenhed – provokerende reklamer – mener 2 af deltagerne, Red Bull promoverer ikke sadan (I Dk hvert fald)